Healthy Active Lifestyles
HEALTHY ACTIVE LIFESTYLE is a programme to inspire children to live exactly this lifestyle through the sport of tennis and through partnerships with the Liverpool City Council and selected health organisations. There is a high importance on getting Britain healthier through goal-oriented programmes to help fight the growing problem of childhood obesity and motivate children to begin regular exercise.
The Tradition–ICAP Liverpool International programme hopes that the region’s youngsters will consider tennis as part of their exercise regime. The new focus on Healthy Living reconnects the Tournament to its original objective of aligning the professional tournament with promoting the game of tennis and physical fitness for all, regardless of status in society.